What is brand protection?
Brand protection is a key part of cybersecurity that involves monitoring various online channels – from websites and social media platforms to app stores – for unauthorized use of brand assets and other signs of brand abuse.
When these violations are detected, online brand protection services help remove the infringing content and prevent future abuse to protect your company’s reputation and secure your customers’ trust.
Why is brand protection important?
Cybercriminals may be using your brand against you By impersonating your company, they can trigger fraudulent transactions, trick customers into revealing personal information, or convince your staff to share access credentials to your systems. This can lead to financial losses, stolen data, and damage to your reputation.
Online brand protection is how you can fight back It helps you detect and remove the unauthorized use of your brand across the web, securing your market position and protecting the investment you’ve made in building customer trust.
Benefits of our brand protection solution
Proactive brand impersonation defense
Monitor the web, social media, and app stores to detect and stop impersonation attempts before they harm your business.
Comprehensive takedown support
Quickly remove malicious domains, fake profiles, and fraudulent apps before they escalate.
Customer protection
Act faster to stop phishing, fraud, and impersonation attempts that put your customers at risk.
Brand trust preservation
Prevent attackers from using your brand name, logo, and campaign assets to deceive customers.
Reduced workload for your team
Automate brand protection monitoring and enforcement so your security team can focus on activities that drive business value.
Clear, actionable insights
Get monthly reports that show what’s been detected, resolved, and removed to protect your brand.
Use cases
DOMAIN & WEBSITE PROTECTION
Identifies look-alike domains, typosquats, and phishing sites that target your brand.
Social media monitoring
Finds fake profiles, phishing content, and impersonation attempts across all major social platforms.
App store monitoring
Scans hundreds of global app stores for cloned or malicious apps that impersonate your brand.
Takedown services
Removes malicious domains, fake social accounts, and fraudulent apps, while also handling custom takedown requests.
How does brand protection work?
NordStellar brand protection works in four simple steps, helping you spot threats early, remove them quickly, and keep your reputation secure.
Monitor
It continuously monitors the web, social media, and app stores to track all uses of your brand.
Analyze
It reviews data connected to your brand to identify anything out of the ordinary, suspicious, or coming from unauthorized sources.
Remove
It automatically initiates takedown processes for detected fake websites, social media scams, app store counterfeits, and other forms of brand abuse.
Inform
Every month, you receive performance reports with a complete summary of all detected, resolved, and removed threats.
Explore NordStellar’s security solutions
Dark web monitoring
Dark web monitoring allows you to track all keywords associated with your business across deep and dark web communities, such as hacker forums, illicit marketplaces, and Telegram channels. It helps you uncover brand mentions, issues with vendors, and leaked information about your VIP personnel.
Data breach monitoring
Data breach monitoring involves scanning the deep and dark web for leaked sensitive information linked to your business. To spot breached data, NordStellar checks infostealer malware logs, leaked databases, and collections of stolen credentials combinations. This solution provides real-time monitoring and the full context of past and present attacks.
Attack surface management
Attack surface management (ASM) helps you monitor your business's external attack surface to prevent potential cyber risks. It lets you efficiently manage your company's internet-facing assets, such as IP addresses with open ports and outdated technologies, by identifying vulnerabilities and security gaps within them.
Cybersquatting detection
Cybersquatting detection helps you recognize and prevent threat actors from impersonating your brand. Using content and visual similarity algorithms enriched with AI, NordStellar can detect various domain manipulations and issue real-time alerts, providing a detailed view of each suspicious domain.
FAQ
Without brand protection, businesses risk losing their unique identity to counterfeiters or imitators, which can seriously water down their brand’s value and leave customers totally confused. This can lead to a loss of consumer trust, especially if fakes or scams damage the brand’s reputation. To top it all off, companies could get dragged into messy legal disputes that cost a fortune in time and resources to sort out.
Brand protection plays a supporting role in defending against data breaches by helping safeguard your intellectual property, trademarks, and reputation from misuse and imitation. A key part of this is monitoring for brand impersonation – like fake websites or phishing scams – which are often used as entry points for cyber attacks. By catching these threats early, brand protection can help prevent them from escalating into full-blown breaches.
Yes, NordStellar can help detect brand abuse on the dark web and help ensure brand security. Its Dark Web Monitoring solution continuously scans dark web forums, illicit marketplaces, deep web sources, Telegram channels, and ransomware blogs for brand-related keywords and mentions. This allows you to catch any mentions or listings involving counterfeit products, fraudulent domains, or impersonators before these issues lead to major threats.
Yes, brand protection can help with regulatory compliance by ensuring that a company’s trademarks, product labeling, and marketing materials meet legal standards and industry regulations. It also helps prevent counterfeit or unauthorized products from entering the market, which can pose safety or quality risks and lead to regulatory penalties. Additionally, domain brand protection plays a vital role in stopping fraudulent or cybersquatted websites that could cause compliance issues.
Brand protection contributes to threat intelligence by monitoring and identifying risks related to a company’s brand across the public attack surface, including social media platforms and app stores. This broader visibility helps uncover threats that might otherwise go unnoticed, providing companies with valuable insights to proactively defend their reputation and assets.